At COAPE International, we believe in a compassionate, science-based approach to animal behaviour, wellbeing and welfare. Our ethos is grounded in two fundamental principles: Emotions First and Do No Harm.

Emotions First
We recognize that animals are sentient beings with complex emotional lives. Our commitment is to prioritize the emotional well-being of every animal and human we work with through understanding and respect, and by creating a foundation of trust and empathy.

We strive to:

• Work with Compassion: We observe and interpret animal behaviours through the lens of their emotional experiences, ensuring we understand their needs and perspectives.
• Promote Positive Experiences: We aim to create environments that foster joy, security, and enrichment, with choice and control being key elements in enhancing the quality of life for animals in our care.
• Educate with Empathy: We empower owners and animal professionals with knowledge and skills to recognize and support the emotional health of animals through MHERA™, fostering deeper, more fulfilling relationships.

Do No Harm
COAPE International adheres to the principle of Do No Harm, ensuring that our methods and practices always prioritize the physical and emotional safety and comfort of animals.

We pledge to:

• Use Humane Practices: We subscribe to the use of emotionally sound, non-invasive protocols that respect the physical and emotional integrity of animals and people, strongly advocating against methods that cause fear, pain, or distress.
• Advocate for Ethical Standards: We educate students on the highest ethical standards in all areas of animal care, behaviour modification, and training, promoting practices that prioritize animal welfare AND wellbeing.
• Foster a Culture of Respect: We cultivate an environment where the dignity and learning journeys of our students are upheld, and where the well-being of the people and the animals we work with is the primary consideration in all decisions.

By embracing these principles, COAPE is dedicated to advancing the field of animal behaviour science in a way that safeguards the emotional well-being of animals and animal behaviour professionals. We are committed to making a positive, lasting impact on the lives of animals and the people who care for them.